Blog Post 4- SEO in Media Mix

Search engine optimization is essential because an online presence draws people to a company's website. An effective search engine optimization is having your website be on the top of the search result page. Being one of the first results can drive traffic and expand consumer reach. SEO is an organic digital marketing tool. An organic search result attracts people to a website because it is seen as more trustworthy. An SEO is effective because it connects you to your audience when they are in search of your product. It is when the customer is looking for you and not you looking for the customer.


Keywords are an important part of an effective SEO marketing plan. Keywords are words a company chooses that make it possible for people to find a sight on the search engine. A company chooses specific keywords that relate to its product. When people use any of the keywords on their search the more a website matches the word the higher on the page the website appears. You want to choose the most effective keywords that have heavy traffic, but a low keyword difficulty. "You can use various SEO analysis tools that can help you perform an in-depth SEO Analysis to understand how well your SEO efforts are helping you generate leads." Analyzing the success of your SEO can look like examining your spam rating, internal and broken links, primary keywords, etc...

"A media mix is a marketing term for the combination of channels a business uses to meet its marketing goals. It can include billboards, email, websites, and social media. Businesses might refer to their marketing mix when thinking about how to hit future campaign goals." Adding an SEO strategy to the marketing mix can optimize website traffic and a more natural relationship with your consumer.