Heuristics are what make a user experience appealing. A heuristic on a website is "is a fast and practical way to solve problems or make decisions. In user experience (UX) design, professional evaluators use heuristic evaluation to systematically determine a design’s/product’s usability. As experts, they go through a checklist of criteria to find flaws which design teams overlooked." In my class presentation, I learned the ten heuristics to look for when evaluating a website. The ten heuristics include; Visibility of system status, match between system and the real world; user control and freedom, consistency, and standards, error prevention, recognition rather than recall, flexibility and efficiency of use, aesthetic and minimalist design; helping users recognize, diagnose, and recover from errors, and help and documentation.
The most important piece of advice I learned when it comes to connecting the user experience with marketing is learning your audience. Being empathetic in the process to put yourself in your target audience's shoes and seeing what could make their experience easier. Websites have different target audiences and that is why they are not all created the same. Knowing how to use the heuristics to appeal to your target audience is important to keep them on the website and keep them coming back.