My definition of Digital media is connecting a larger audience to deliver information, entertainment, or create a space for others to share with each other. At my University the majority of my classes have been about the history of digital media. I have learned where digital media began and where it is going. Before there was Digital media there was traditional media “Traditional media include radio, broadcast television, cable and satellite, print, and billboards.” Traditional media has been used for many years and was very successful. Now, advertisers and media expert are using digital media to connect with their audience. media has taken a drastic change in the last decade because of the advancements in technology and the rise of social media. Digital media has become more interactive than ever before. "An important shift associated with convergence and social media is the rise of user-created content, with users changing from audiences to participants." Now, there is an increase in content creators on all digital platforms. People are able to create their own content for the public to view. Digital media looks drastically different compared to twenty years ago. Instead of digital media being television and radio it is now Instagram, Twitter, Tik Tok and Facebook.
A question I have about digital media is "what does the future look like?" I watched it evolve into social media but I believe it will continue to evolve and it makes me wonder what is next. With the ever-evolving digital media age, I also want to know what types of jobs are available in the industry with a degree in public relations and advertising. Many careers that were available before are almost extinct or not necessary anymore. After graduation, I want to have a solid and steady career, but I am not sure if that is possible because of the changes in the industry. "Will I be able to have a solid career or will I always need to search for a new job and gain new skills to avoid unemployment?"
